Rhonda K. Reger (Rhonda.firstname.lastname@example.org), Professor, G. Brint Ryan College of Business, University of North Texas, where she serves as the Management Department Doctoral Program Coordinator. She is also an International Faculty Fellow with Oxford University’s Centre for Corporate Reputation, Said Business School.
Dr. Reger’s research focuses on socio-cognitive perspectives in strategy and entrepreneurship. These days, she primarily studies constituents’ social evaluations (e.g., disapproval, reputation) of firms on social media. Her methodological expertise is in content analysis. Her award-winning research on competitive dynamics, social approval assets, organizational identity, and content analysis has appeared in leading scholarly journals including the Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Organization Science, Journal of Management, Journal of Management Studies, and Organizational Research Methods. In addition to teaching masters and undergraduate students, she has taught EMBA and doctoral students in the United States, China, Europe and Australia, and regularly leads CARMA (Consortium for the Advancement of Research Methods and Analysis) short courses on content analysis methods.