Webcast Lecture Series

Mixed Methods Research: Integrating Qualitative and Quantitative Methods

Mixed methods research is a methodological approach that integrates quantitative and qualitative methods in the same research study (doctoral dissertation, article, research project, etc.). This webcast lecture will describe two important aspects of mixed methods: why to use mixed methods (main purposes and rationales) and how to use this approach (main mixed methods designs). Some important aspects of quality and rigor of mixed methods studies will be also examined.

• The lecturer encourages you read the following articles before the seminar:
• Sharma, S., & Vredenburg, H. (1998). Proactive corporate environmental strategy and the development of competitively valuable organizational capabilities. Strategic Management Journal, 19, 729-753.
• Kapoor, R., & Klueter, T. (2015). Decoding the adaptability-rigidity puzzle: Evidence from pharmaceutical incumbents’ pursuit of gene therapy and monoclonal antibodies. Academy of Management Journal, 58, 1180-1207.
• McCrudden, M. T., & McTigue, E. M. (2019). Implementing integration in an explanatory sequential mixed methods study of belief bias about climate change with high school students. Journal of Mixed Methods Research, 13, 381-400.

José F. Molina-Azorin is a Professor in the Department of Management at the University of Alicante (Spain). His primary research focuses on strategic management, competitive strategy, environmental management, quality management and sustainability. He uses mixed methods research in these substantive topics, and his research also focuses on several aspects of this methodological approach. He is co-editor of the Journal of Mixed Methods Research.