SPECIAL EVENT:
Texas Tech Rawls College of Business
Visiting Scholar Research Series

Conducting Mixed Methods Research
Dr. Viswanath Venkatesh
Virginia Tech
October 3rd, 11:00 AM EDT

Mixed-methods research is an approach that combines quantitative and qualitative research methods in the same research inquiry to gain insights. Every method has its strengths and weaknesses. Mixed-methods research can leverage the strengths of one method while minimizing the impact of its weaknesses through the use of another method. Following a brief overview of the topic, seven purposes of mixed-methods research, augmented by specific illustrations from leading journals, and when each purpose will be suitable to enrich research endeavors will be discussed.