Texas Tech University Rawls College of Business Research Series

Conducting Mixed Methods Research

Thursday, October 3rd | 11:00 AM EDT

Please join us for a keynote speech featuring

Viswanath Venkatesh

Eminent Scholar and Verizon Chair of Business Information Technology

Fellow, Commonwealth Cyber Initiative

Affiliate Faculty, Virginia Tech India (http://vtindia.in)

Pamplin College of Business, Virginia Tech | Blacksburg, VA 24061

Email: vvenkatesh@vvenkatesh.us | URL: http://vvenkatesh.com

URL for research rankings site: https://aisresearchrankings.org/ | URL for Open Access Books: http://vvenkatesh.com/books

Road to Success: A Guide for Researchers in the Behavioral and Social Sciences

Conducting Mixed-Methods Research: From Classical Social Sciences to the Age of Big Data and Analytics

Overview

Mixed-methods research is an approach that combines quantitative and qualitative research methods in the same research inquiry to gain insights. Every method has its strengths and weaknesses. Mixed-methods research can leverage the strengths of one method while minimizing the impact of its weaknesses through the use of another method. Following a brief overview of the topic, seven purposes of mixed-methods research, augmented by specific illustrations from leading journals, and when each purpose will be suitable to enrich research endeavors will be discussed.

Materials

Journal Articles

Venkatesh, V., Brown, S. A., and Bala, H. 2013. “Bridging the Qualitative–Quantitative Divide: Guidelines for Conducting Mixed Methods Research in Information Systems,” MIS Quarterly (37:1), pp. 21–54. (https://doi.org/10.25300/MISQ/2013/37.1.02).

Venkatesh, V., Brown, S. A., and Sullivan, Y. W. 2016. “Guidelines for Conducting Mixed-Methods Research: An Extension and Illustration,” Journal of the Association for Information Systems (17:7), pp. 435–495. (https://doi.org/10.17705/1jais.00433).

 Book

Venkatesh, V., Brown, S.A., and Sullivan, Y.W. Conducting Mixed-Methods Research: From Classical Social Sciences to the Age of Big Data and Analytics, VT Publishing, 2023. (downloadable for free from http://vvenkatesh.com/books).

Biography

Viswanath Venkatesh, who completed his PhD at the University of Minnesota, is an Eminent Scholar and Verizon Chair at the Pamplin College of Business, Virginia Tech. He is widely regarded as one of the most influential scientists, both in terms of premier journal publications and citation impact (e.g., Clarivate, Thomson Reuters’ highlycited.com, Emerald Citations, SSRN, PLoS Biology), with a recent career ranking of 355^th (out of ~9 million scientists in all scientific fields) and 1^st in information systems. His 2023 citation impact ranking was 59^th (out of ~9 million scientists in all scientific fields). His research focuses on understanding the diffusion of technologies in organizations and society. His most impactful project focuses on improving the quality of life of the poorest of the poor in India—which he has presented in various forums including at the United Nations. The sponsorship of his research has been about US$10M. His work has appeared in leading journals in human-computer interaction, information systems, organizational behavior, psychology, marketing, medical informatics, and operations management, and included best paper awards (e.g., Academy of Management Journal). His works have been cited about 200,000 times (Google Scholar) and over 60,000 times (Web of Science), with an h-index of 94 and i-10 index of 160, with over 20 papers being cited over 1,000 times (Google Scholar). He developed and maintains an IS research rankings web site that has received many accolades from the academic community including Association for Information Systems’ Technology Legacy Award. He has served in editorial roles in various journals. He is a Fellow of the AIS and the Information Systems Society, INFORMS.

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