January 2024 In-Person Short Course:
POSTPONED Until May/June 2024
Advanced Qualitative Methods for Macro Management Research
Dr. Rhonda Reger, The University of North Texas
Dr. Reger’s serves as the Management Department Doctoral Program Coordinator at the University of North Texas. Her research focuses on socio-cognitive perspectives in strategy and entrepreneurship. She primarily studies constituents’ social evaluations (e.g., disapproval, reputation) of firms on social media using content analysis and econometrics. Her award-winning research has appeared in leading scholarly journals including the Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Organization Science, Journal of Management, Journal of Management Studies, and Organizational Research Methods. In addition to teaching masters and undergraduate students, she has taught EMBA and doctoral students in the United States, China, Europe and Australia, and regularly leads CARMA (Consortium for the Advancement of Research Methods and Analysis) short courses on content analysis methods.
In this course, students will be exposed to research methods currently used in macro-level management fields, specifically in strategic management, organization theory and entrepreneurship. This course assumes limited prior knowledge of qualitative methods, but it will still provide a deep grounding in several advanced qualitative methods and text analysis as applied in management research. Methods covered include comparative case study research, content analysis, discourse analysis, rhetorical analysis, sentiment analysis (also called tenor or tone analysis), and the construction of dictionaries. The course will be interactive with discussion of exemplar papers that showcase each of these methods. Students will also be given the opportunity to “pilot test” the methods by interviewing each other and content analyzing a small sample of text. A focus of this workshop will be on matching methods to research questions and the interests and strengths of the research team.
Required Software: LIWC2015 (30 day rental available for $9.95; purchase for $89.95 from Linguistic Inquiry and Word Count)
POSTPONED Until May/June 2024
This short course will be taught in-person on the following days:
Wed, Jan 10, 2024 (8:30 a.m. – 5:00 p.m. CT)Thu, Jan 11, 2024 (8:30 a.m. – 5:00 p.m. CT)Fri, Jan 12, 2024 (8:30 a.m. – 12:00 p.m. CT)
Location: Enterprise Holdings DFW Corporate
