UniSA Online Workshop Series
Qualitative Analysis
November 18 | 9:00 AM – 1:00 PM ACDT
Qualitative Analysis
Dr. Rhonda Reger
University of North Texas
Workshop Overview
My qualitative methods course will focus primarily on various systematic ways to extract meaning from texts. Those texts can be interview transcripts or archival documents (annual reports, earnings calls, email records, social media, etc. etc.). Most of this workshop will focus on computer-aided manual coding associated most prominently with thematic analysis, grounded theory, discourse analysis, narrative analysis, and rhetorical analysis. Part of the session will also discuss dictionary-based coding using LIWC, which is the second most common method used in organizational research to extract meaning from texts. Finally, the session will touch on the emerging to machine learning and artificial intelligence approaches, discussing the pros (large volumes of texts can be quickly analyzed) and cons (the algorithms are opaque and the programs are far from perfect).
Meet the Presenter
Dr. Reger’s serves as the Management Department Doctoral Program Coordinator at the University of North Texas. Her research focuses on socio-cognitive perspectives in strategy and entrepreneurship. She primarily studies constituents’ social evaluations (e.g., disapproval, reputation) of firms on social media using content analysis and econometrics. Her award-winning research has appeared in leading scholarly journals including the Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Organization Science, Journal of Management, Journal of Management Studies, and Organizational Research Methods. In addition to teaching masters and undergraduate students, she has taught EMBA and doctoral students in the United States, China, Europe and Australia, and regularly leads CARMA (Consortium for the Advancement of Research Methods and Analysis) short courses on content analysis methods.
