June 10-12 Short Courses

Questionnaire Design

Dr. Lisa Lambert

Course Description

This introductory course will help you develop your model, develop and select measures, design survey instruments and execute your data collection. Topics include designing your project (developing a model, selecting variables, sampling requirements). Before testing hypotheses about relationships between constructs, i.e., your hypotheses, it is imperative to demonstrate that your measures have construct validity. The standards for evaluating measures for construct validity are advancing and becoming more stringent. We will examine current standards and review methodological techniques for assessing construct validity with a focus on presenting newer and evolving techniques. Then we will apply this understanding of up-to-date construct validity practices to scale development techniques by creating new measures or revising existing measures that can pass the hurdles posed by tests of construct validity. We draw from research on how respondents interpret surveys to reveal principles for how to design your questionnaire to obtain high quality data. Finally, we will cover procedures for managing the data collection process including techniques for dealing with missing data, outliers, and careless responders. If you wish, bring your research ideas because there will be opportunities to advance your own project within the workshop.

Event Information

June 10-12, 2024

Mon/Tue: 8:30 a.m. – 5:00 p.m. EDT
Wed: 8:30 a.m. – 12:00 p.m. EDT

Wayne State University
Mike Ilitch School of Business

Meet the Instructor

Dr. Lambert is a Professor and a William S. Spears Chair of Business. Her scholarship has focused on the employment relationship, leadership, psychological contracts, person-environment fit theory, and research methods and has been published in the Academy of Management Journal, Journal of Applied Psychology, Personnel Psychology, Organizational Behavior and Human Decision Processes, Organizational Research Methods, and Psychological Methods. Dr. Lambert has served as Chair of the Research Methods Division of Academy of Management and is President-Elect of the Southern Management Association. She is Co-Editor for Organizational Research Methods and has served on editorial boards for the Academy of Management Journal, Journal of Applied Psychology, Journal of Management, Organizational Behavior and Human Decision Processes, and the Journal of Business and Psychology. She is a frequent instructor for the Consortium for the Advancement of Research Methods and Analysis (CARMA) and SMA Fellow.

Video Introduction