Linguistic Management – Dr. Nelson Phillips

1. What is the primary unit of analysis in narrative analysis?

2. Linguistic methods assume that the social world is constructed through language rather than merely reflected by it.

3. Which of the following best describes discourse analysis?

4. Rhetorical analysis in qualitative research focuses solely on emotional appeal (pathos) to assess arguments.

6. Semiotics examines how meaning is created through signs, including both signifiers and signified.