Advances in immersive technologies are transforming how scholars can study organizational behavior. This workshop introduces synthetic field studies—a next-generation research approach that uses virtual reality (VR) to simulate lifelike organizational environments while maintaining experimental control. Building on evidence that VR video vignettes heighten participants’ attention and emotional engagement, thereby amplifying the validity of observed employee reactions, we demonstrate how researchers can design, implement, and analyze such virtual organizations as dynamic experimental contexts. The workshop further explores how generative Al (GenAl) can extend these simulations by populating them with Al-powered actors capable of enacting realistic behaviors, dialogues, and decisions. Together, these tools allow researchers to replicate complex social dynamics, test organizational interventions at scale, and bridge the long-standing gap between laboratory precision and field realism. Participants will gain hands-on insights, design principles, and ethical considerations for deploying synthetic field studies in their own organizational research.