2025-2026 Webcast Lecture Series

The Practicalities of Mixing Methods: From Design to Publication

Dr. Matthew Grimes

Friday, February 20 | 9:00 AM – 10:15 AM ET

Abstract

Multimethod research promises substantial benefits — the ability to generate and test theory within a single manuscript, triangulation across methodological traditions, and more complete understanding of complex organizational phenomena. Yet these benefits accrue only when the research is deliberately designed and genuinely integrated. Drawing on a review of 238 articles published in the Academy of Management Journal (Wellman et al., 2023), this session examines the practicalities of mixing methods in management research. I first introduce five empirically derived archetypes of multimethod research — methodological triangulation for hypothesis testing, methodological triangulation for theory development, test-and-explore, explore-and-test, and full research cycle — and show that the field overwhelmingly defaults to a single archetype (triangulation for hypothesis testing, 75%), leaving considerable theoretical potential untapped. I then identify three common pitfalls observed in editorial review: poor justification for mixing methods, poor methodological fit with the state of existing theory, and poor theoretical complementarity across studies. To address the integration challenge, I draw on Tunarosa and Glynn’s (2017) relational algorithms framework, demonstrating how different conceptual connectors between methods (beyond the default “and”) open up richer integration possibilities — including simultaneous, full-cycle, and mono-logic strategies. The session concludes with four practical recommendations: employ less common archetypes, explain the rationale for mixing methods explicitly and early, ensure theoretical and operational alignment across studies, and use supplementary materials thoughtfully. Throughout, I emphasize that more methods are not inherently better — the value of multimethod research lies not in the combination itself, but in the theoretical coherence and integration it enables.
Matthew Grimes

Dr. Matthew Grimes

Biography

Matthew’s research interests include entrepreneurship, technology, and sustainable development. He examines how individuals and organisations create, introduce, and sustain positive social change by way of entrepreneurship and technology by studying both the contextual and individual factors that contribute to innovation and the governance of innovation. He is a member of the Organisational Theory and Information Systems subject group at Cambridge Judge Business School, Academic Co-Director of the Cambridge Judge Entrepreneurship Centre, and current Deputy Editor at the Academy of Management Journal (formerly Associate Editor).

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